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Since Albert Gschwendner founded the company, acting responsibly towards humans and nature is an existential part of the company’s culture. Being sustainable has become our fundamental attitude to combine entrepreneurial actions with moral values.
Our history shows the constant development from a traditional tea trade to a value-oriented tea trading company with complex business ideas / -fields and a huge diversity of cooperation partners.
The structure of the TeaGschwendner franchise system, with its form of organization and integration of franchise partners in development processes is particularly important. What is unique, however, is the interactive exchange between the people in the countries of origin who make our tea, the people who buy the tea, and those who sell it enthusiastically in their tea shops. Numerous trips to the tea gardens around the world have given us insight into the challenges involved at the teas origin and vice versa. This insight allows us to successfully communicate the complex requirements of the western world in regards to food safety to the tea farmers in the countries of origin.
An important building block on the path to sustainability is the further development of our product range to include more products from organic cultivation and with our own projects, in producing countries, through which we can provide direct, concrete development assistance, in the best sense.
In 2017 we received the Green Franchise Award for our commitment as a particularly sustainable franchise system. The jury described TeaGschwendner as a role model for ecology, economy, culture and social issues that consistently implements the holistic sustainability approach throughout the company.
Our diverse activities on our way from garden to cup are visualized in our sustainability bud (an illusion to two leaves and a bud). The sustainability bud represents our three main focus points and underlines our current and future corporate activities with economical, ecological and social results.
We take responsibility for flawless products.
We accompany our tea through a continuous chain of stringent quality control measures to ensure the high quality of our products.
We achieve value by appreciation.
Our employees and franchisees are important to us, because they are crucial to our success. Therefore we emphasize health and security on the job.
We value real partnerships.
Long-term and close relationships with partners along the supply chain are an important element of our quality assurance concept and a main part of the TeaGschwendner philosophy.